All advertisers at one point or another have experienced data discrepancies between any two AdTech platforms. A normal discrepancy should be less than 10%. Any more than that and there should be a good explanation for why the discrepancy is occurring. We can create discrepancy reports and work with the troubleshooting teams at any AdTech partner to get to the bottom of it.
Real World Example:
For a major trading desk, we were able to identify the root cause of a 30% discrepancy was due to the IAS brand safety tag settings not matching to the campaign targeting settings.
Let's talk to determine if this service is right for you! You'll be talking to an operations person who has a deep understanding of AdTech and Ad Operations. They can advise on how to set up our partnership for lasting success.
Note: By selecting this option as the topic for the intro call, you're not limited to only this service. We will customize our service to whatever your company's needs are. This topic can just serve as a starting point for the discussion.
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Contact Details
+1.908.763.6168
