The AdTech Blog

Sending work abroad can sound like a scary idea, especially if you've personally had a bad experience with offshore customer service in...

If you're thinking about whether to offshore some of your operations work, there's a lot to consider. Here are the top 5 things to keep...

The key to success when using an offshore team is to know what to send to them, and even more importantly, what NOT to send to them. Here...

Start by looking at all the targeting options in the media platform that you're running ads in. These options will be things like geo,...

Advertisers have been striking advertising deals directly with publishers for as long as advertising has existed. For a long time, direct...

Advertising Technology (AdTech) refers to any technology or media platform that supports the advertising industry. This is a vast...

Using a traffic doc can feel like a bit more work upfront when you're transcribing information from one place to another, but it will...

Media planning is a little bit of art and science. Investing in experienced people makes a huge difference to the performance of your...