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Available Online

Content & Brand Safety Partner Mgmt

Ensure that your brand is not associated with harmful or inappropriate content.

  • 30 minutes

Service Description

Brands trust us with managing their brand safety requirements and it’s not something we take for granted. Brand safety is extremely important to us since it’s been proven there is a direct correlation to brand sentiment based on the content surrounding the live ad. Included in management of content and brand safety is the initial setup/connection and then there is ongoing maintenance to ensure delivery stays as-expected. We can assist with wrapping ad server tags with brand safety tags, maintaining include/exclude lists, adding prebid brand safety or content segments to campaigns, etc. Real World Example: For an industry leading AdTech platform, we worked closely with content and brand safety providers like IAS, DV, Peer39, comScore & Grapeshot. We received taxonomy files from these providers and we load them into corresponding DSPs. Let's talk to determine if this service is right for you! You'll be talking to an operations person who has a deep understanding of AdTech and Ad Operations. They can advise on how to set up our partnership for lasting success. Note: By selecting this option as the topic for the intro call, you're not limited to only this service. We will customize our service to whatever your company's needs are. This topic can just serve as a starting point for the discussion.

Contact Details


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