Audience Data Segment Creation

Service Description

We have worked with almost every major data partner to create custom audience segments and export them to the DSP, social media partner, SSP, etc of choice for Activation. Real World Example: For a luxury furniture brand, we manually uploaded csv files to Liveramp to create one-off, custom audience segments (in addition to the regular audience segments they used which were automatically updated). We then pushed these audience segments from Liveramp to every platform they bought media in (one DSP and multiple social platforms). Once the audience segments appeared in the media platform, we then selected the audience segment in the correct campaign for activation and set it live. Let's talk to determine if this service is right for you! You'll be talking to an operations person who has a deep understanding of AdTech and Ad Operations. They can advise on how to set up our partnership for lasting success. Note: By selecting this option as the topic for the intro call, you're not limited to only this service. We will customize our service to whatever your company's needs are. This topic can just serve as a starting point for the discussion.

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